BMW to integrate DeepSeek AI in new vehicles in China
BMW will integrate artificial intelligence (AI) technology from Chinese tech startup DeepSeek into its newest cars in China later this year, said Oliver Zipse, chairman of the board of management of BMW AG, at the Shanghai auto show on Wednesday. “This will enhance our Intelligent Personal Assistant with DeepSeek functionality. It will also complement our existing AI capabilities and enable access to information that goes well beyond the vehicle itself,” Zipse said. Previously, a number of Chinese carmakers had signed up to integrate DeepSeek’s popular large language model (LLM) into their own systems. Zipse stressed China’s importance for innovation, including in AI, saying BMW is “bringing breakthrough technologies from pioneering local players quickly to the road.” The German automaker has been accelerating collaboration with Chinese technology partners. Last week, it announced a plan to deepen collaboration with ByteDance to enhance AI applications in marketing and customer service. — Xinhua
Source: The Global New Light of Myanmar